Jellycat Fuddlewuddle Lion

Why does Fuddlewuddle Lion have such magnificent caramel fur? Is it a costume for the beach? We think he fell into a pot of caramel, but that doesn't explain his lovely amber mane! This soft, scaly lion is silky and cuddly, and although he's supposed to be fierce, he's actually a vegetarian! His favorite treat is jelly gazelles.